Write like you.

Writing shouldn't be this hard.

Things that matter are often hard, and storytelling matters, a lot.

But out of all the places you could be, you landed here. Good for you. To reward your clearly fabulous taste, I'm gonna let you in on a little secret.

The secret sauce to unlocking your best writing... is you.

I show you how to get to know yourself as a writer, so you can write to your best abilities.

I can tell you how writing works for me all day, but that won't benefit you. Instead, I teach you how to figure out how you write, and then encourage you as you go.

Not unlike a Little League coach. Or Ted Lasso.

But hey. It works.

Where to start

Story theory

How Story Works

Learn the simple, scalable principles behind stories that work.

Get How Story Works

Writing in community

The Year of Writing Magically

Spend ten months learning how you write while you work on your long-form fiction project.

Explore the Year

Hello

About Lani

Learn more about my work, my approach, and why I teach this way.

Meet Lani